What Is Google Trends? Features, Uses and Competitors
What is Google Trends? It is Google's service for search popularity data, used for keyword research. Learn its features and the tools that compete with it.
Google Trends is a Google product that provides data on trends and popularity charts for what is happening in Google Search. It has been around and evolving since 2006, and it is commonly counted among SEO tools.
Why is that? Because this Google service can show current topics and works very well for keyword and key phrase research. It certainly helps digital marketers reach their goals.
The latest version of Google Trends was released in 2018, four years ago at the time of writing. Its features have only improved since, from showing trending topics and finding popular keywords to comparing performance between keywords, along with a UI/UX that is easy to understand.
As the need for digital marketing keeps soaring, it is no surprise that this Google product has many competitors. Examples include Semrush, Similarweb, Ahrefs, Act-On, SE Ranking, Moz Pro, Serpstat, SpyFu, and many more.
If you want to learn this Google product, you can start by experimenting with its features and trying them out. It is also recommended that you work through the lessons Google provides.
